Just how effective can an employee engagement campaign be? Consider this: A single Nexthink Engage campaign prompted 90% of employees to update their browser in one day.
Despite not having access to the enterprise version of the Google Chrome browser, thousands of employees in this U.S. biopharmaceutical company downloaded the personal version of Google Chrome. 5,200 employees to be exact. By doing so, these employees didn’t just download a browser: they helped to protect the organization from the security risks brought on by Shadow IT.
While there are many issues caused by Shadow IT, security is far and away the most serious. And that was the case with this organization. If employees didn’t update to the latest version of Google Chrome, they exposed the organization to a substantial security risk. In the past, they may have sent an email or scheduled IT appointments with each employee, but this IT organization needed to act fast.
Using Nexthink, they accessed a list of every employee out of compliance with the personal version of Google Chrome. Then, they sent a targeted Nexthink Engage education campaign, prompting them to click the green button within their browser to update. The IT team explained the security risk of not updating in the campaign to ensure employees took action immediately. And they did!
The campaign was sent to 5,200 employees that were out of compliance, and within one day, 4,700 employees upgraded their browsers. That’s 90% – one of the highest response rates this organization had seen.
For the 10% who didn’t act, they sent a follow-up campaign to give each employee an additional chance to comply.
This biopharmaceutical company showed how targeted pop-up notifications – that take less than 15-seconds for employees to read and respond to – save time and resources.
Check out our latest eBook, Please Read! 3 Proven Steps to Help You Get 10x Higher Response Rates from Your Employees, and learn how you too can better connect with employees!
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